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Thu, May 04


Minneapolis Club

The Evolution of Sales and Customer Relationships

Our expert panel will discuss the alignment, training and purposefulness needed to inspire emerging sales leaders and engage today's customers.

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The Evolution of Sales and Customer Relationships
The Evolution of Sales and Customer Relationships

Time & Location

May 04, 2023, 11:30 AM – 1:00 PM CDT

Minneapolis Club, 729 2nd Ave S, Minneapolis, MN 55402, USA

About the event

A salesperson impacts the customer experience, which ultimately influences the outcomes of both the sales process and a sustained partnership. 

An ideal sales conversation is an ongoing exchange of meaningful information that works toward solving a problem and recognizing the client's personal stake in finding a solution with business value. 

It requires empathy, thoughtful rapport and the confidence to respond with what the customer needs and wants.

However, the marketplace has become increasingly complex and creating strong customer relationships takes additional skills, different communication channels and more support from leadership.

Today's successful sale process also requires synergy between a company's vision, culture and training.

Our industry-leading sales panel will share their perspectives on what strengths will be key to thriving in the sales evolution.

Tom Hoelderle - "The Sales Fixer"

A sales leader with 30 years of expertise in improving actions that impact profitability. Adept at identifying organizational risk, cost reductions and facilitating strategic sales planning. Drives exponential growth and motivating people through dynamic strategy, execution, relationship management, and leadership.  Strengthens relationships with clients and influence decisions with C-Suite leaders. Specializes in B2B consultative selling and business development.

Scott Plum 

Scott started his sales career in 1987 and founded the Minnesota Sales Institute in 2002 to teach sales leaders and salespeople how to create collaborative and committed sales teams and individuals. He is also known as "Professor Plum," co-host of the weekly podcast “Winning at Selling Podcast” and host of the podcast “What Salespeople Need to know About Selling." Scott is also the author of Taking Off into The Wind: Creating Lift Out of Life.

Rebecca Gebhardt

Rebecca is a top 1% sales leader with 20+ years of experience who has led sales teams that have generated over $50 million in revenue.  She specializes in guiding emerging sales leaders through the transition from the sales Leaderboard to Leadership®, while helping corporate sales leadership teams strengthen their leadership pipelines. As a certified Kolbe consultant, Rebecca focuses on strength-based goal setting and role alignment to allow people to show up as their best selves. She is also a best-selling author of Beyond the Board: How To Achieve Your Vision Board Goals in a Fulfilling and Sustainable Way.


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