Brand Building for Founders
Thu, Dec 04
|Minneapolis Club
Your personal brand is the key to attracting the right clients, partners, and opportunities, helping you stand out in a crowded market. Hear from experts on how to get it right -- right from the startup.


Time & Location
Dec 04, 2025, 11:30 AM – 1:00 PM
Minneapolis Club , 729 2nd Ave S, Minneapolis, MN 55402, USA
About the event
Our panel will include: Paul Mooty - Chairman & Partner | Faribault Woolen Mills
Aaron Keller - Founder & CEO, Branding & Marketing Advisor | Capsule
Dave Harig - Founder & Serial Entrepreneur | mystride Stine Aasland - Founder & Serial Entrepreneur | Nordic Waffles
What exactly happened with Cracker Barrel's rebranding and what can we learn from it? Join us for a panel discussion to explore the do's and don'ts of creating, maintaining and revising a memorable brand identity.
This session will explore a variety of questions founders should consider while building a consistent, sustainable and trustworthy brand from the perspectives of entrepreneurs, founders, company owners, and brand advisors.
Minneapolis Club members can purchase discounted tickets directly by logging into the Member site, contacting concierge@mplsclub.org or calling 612-332-2292.
Walkups are always welcome.
With special thanks to our sponsors: