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Thu, Oct 05

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Minneapolis Club

Entrepreneurial Lessons Learned from the Consumer Revolution

Al Capone, Babe Ruth and Coco Chanel were unconventional masters of consumer culture, product market fit and mass production, which made them some of the most successful entrepreneurs of the 20th century. What they knew offers us valuable lessons 100 years later.

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Entrepreneurial Lessons Learned from the Consumer Revolution
Entrepreneurial Lessons Learned from the Consumer Revolution

Time & Location

Oct 05, 2023, 11:30 AM – 1:00 PM CDT

Minneapolis Club, 729 2nd Ave S, Minneapolis, MN 55402, USA

About the event

Full event title:

"Lessons Learned from the Consumer Revolution: What Today's Entrepreneurs Can Learn from Al Capone, Babe Ruth, and Coco Chanel"

Historian, marketer, and entrepreneur Jason Voiovich will take us back to the Roaring 20s – the crucible decade of consumer innovation – and show us lessons from a gangster, baseball hero and fashion designer that made them some of the most unconventional successes of the century.

Jason is a fractional Chief Product Officer, marketing executive, and entrepreneur. He co-founded Ecra Creative Group, Agent Zero: Mission UX, and Voyageur U. In a career spanning more than 25 years, he has launched hundreds of new and diverse products as an entrepreneur, product designer, advertising strategist, and executive. 

Jason attended the University of Wisconsin, the University of Minnesota, and the MIT Sloan School of Management to hone his skills in consumer research, strategic communications, business management, and data analytics.

He is also and author and has written two books: Marketer in Chief: How Each President Sold the American Idea, and Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolution.

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